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About Stylist

About Stylist

Dasha Bogacheva, the main brand’s designer, created HolyYolo with support of her family, while she was completing her degree in Media, Comunication and Sociology at City University London.

Dasha was born in a family, who used to work in shoe industry for a long period of time. As a child she had spent a lot of time sorting out pieces of leather and playing with heels and soles. It did not appear to be a surprise that after growing up, she began her career in shoes design industry and decided to make her child's memories to come true.